North Dakota Just Picked Its Top Easter Treat—Guess What It Is

Easter is hopping our way a little earlier this year—mark your calendars for April 5th! And if you’ve stepped foot into just about any store lately, you’ve probably noticed one thing: the candy aisles have officially exploded into pastel-colored chaos. Chocolate bunnies, jelly beans, peanut butter eggs… it’s all there. But the big question for 2026 is this—what’s North Dakota reaching for first?

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Surprisingly, it’s not chocolate. It’s not peanut butter. It’s not even those fancy gourmet eggs. According to new data from Innerbody, North Dakota’s favorite Easter candy is none other than Peeps.

Yes… Peeps.

Northern Plains Pick Sweet & Fluffy Favorites—But Minnesota Goes Chewy Instead

Those bright, sugary, marshmallow chicks (and bunnies) have claimed the top spot not just here, but also in neighboring Montana and South Dakota. There must be something about the Northern Plains and a love for neon-colored sugar fluff. Whether you eat them fresh, let them get a little “crispy,” or use them as questionable microwave science experiments—we don’t judge.

Meanwhile, over in Minnesota, they’ve decided to shake things up. Their top pick? Starburst. That’s right—Easter in Minnesota apparently comes with a side of chewy fruit flavors instead of marshmallow mayhem. Bold move, Minnesota. Bold move.

Read More: Fun, History, and Adventure: Staycation Destinations in Williston North Dakota

Sweet Tooth… But Make It Modest: Northern Plains Easter Candy Interest Lags Behind

Here’s where things get even more interesting. Despite our strong opinions on candy, our region doesn’t exactly go all-in on Easter sweets compared to the rest of the country. North Dakota ranks 8th overall in Easter candy interest, with Montana at 4th and South Dakota at 6th. Minnesota trails a bit behind, landing at 10th.

So what does that mean? Maybe we enjoy our candy… just not too much. Or maybe we’re just more focused on the important things—like unpredictable spring weather, muddy boots, and whether it’ll snow on Easter morning (let’s be honest, it’s always a possibility).

Either way, if you’re filling an Easter basket in North Dakota this year, you might want to stock up on Peeps. Love them or hate them, they’ve officially claimed the crown.