Study: Business With Best Black Friday Deals Found In Williston
A new WalletHub report shows JCPenney offering the largest advertised Black Friday discounts of any major U.S. retailer for 2025, and the top-ranked store can be found right in Williston.
The analysis reviewed more than 3,100 deals from 13 of the nation’s largest retailers and concluded that JCPenney leads all competitors with an average discount of 74.08%, marking the seventh time it has held the No. 1 position since 2014.
WalletHub compared 2025 Black Friday ad scans across categories including apparel, jewelry, appliances, consumer electronics and toys. JCPenney posted its strongest markdowns in jewelry, averaging 74.51%, and appliances at 57.63%.
The report also showed a steep discount on a $14,583.32 diamond engagement ring listed this year for $3,999.99. The retailer’s apparel discounts averaged 47.12%, and “all other product categories” were listed at 65.99%.
“The best Black Friday deals can save you up to 86% this year, but when you’re bombarded by ads and there are so many places to shop, it can be hard to decide where to actually spend your money,” WalletHub analyst Chip Lupo said. “Knowing which retailers actually offer significant deals compared to their normal prices can save you a lot of time and prevent buyer’s remorse. This year, the stores offering the top deals are JCPenney, Belk and Kohl’s.”
Belk ranked second with an average discount of 72.42%, followed by Kohl’s at 45.39%. Across all retailers included in the analysis, the average 2025 discount was 37.17%.
The findings come as shopping behaviors continue to shift. In 2024, WalletHub reported that 87.3 million Americans made Black Friday purchases online, compared to 81.7 million who shopped in stores. Earlier and longer sale periods, beginning as early as October for some retailers, have also spread out consumer spending.
More From KEYZ AM 660
