With the weather getting warmer, we're spending more time at lakes and pools. As a former lifeguard, I understand firsthand the importance of prioritizing safety when it comes to children's swimwear.

While parents often prioritize style and comfort when selecting swimwear for their kids, a recent study suggests that color may be the most critical factor, with potential life-saving implications. In fact, the color of a child's swimsuit could make all the difference in preventing drowning incidents.

According to the World Health Organization, drowning is one of the leading causes of death for people ages 1-24 globally with children under the age of 5 being at highest risk.

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As you are shopping, remember: Choosing the right colors for kids' swimsuits can significantly contribute to their safety. In a test study, ALIVE Solutions Inc., a company that specializes in aquatic safety, put swimsuit colors to the test to see their visibility in both pools and open water.

Bright, vibrant colors like neon yellows, oranges, and lime greens are highly recommended for children's swimwear. According to tests, these hues stand out in the water, making it easier for lifeguards and caregivers to quickly spot children, even from a distance. In crowded pools or bustling beaches, quick visibility can make all the difference in preventing accidents or responding promptly to emergencies.


Reflective elements are also crucial additions to enhance visibility, particularly during low-light conditions or when children are swimming near boats or other watercraft. Reflective strips or patches catch the light, making children more noticeable to others in the area.

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Drawing from personal experience, I've witnessed how built-in flotation devices can offer an extra layer of safety, especially for younger children or those learning to swim. These devices provide added buoyancy, reducing the risk of accidental submersion and giving parents peace of mind.

So, next time you're shopping for swim gear, think beyond just style and comfort.  Choose bright colors, add some reflectors, and maybe even look for suits with built-in floaties. That way, your kiddo can splash around with confidence, and you can relax knowing they're safe as can be.

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