North Dakota Launches “Put the Phone Away or Pay” Campaign
Law enforcement officers across North Dakota are stepping up patrols this September as part of the nationwide “Put the Phone Away or Pay” campaign, aimed at reducing distracted driving and preventing crashes.
Distracted driving is increasingly recognized as one of the state’s most serious road safety challenges. Even a brief glance at a phone, a quick adjustment of the radio, or a conversation with passengers can have tragic consequences. Drivers who text while behind the wheel are six times more likely to crash than those who drive under the influence of alcohol.
Preliminary 2024 data shows there were 936 crashes linked to distracted driving in North Dakota, resulting in 12 deaths and 43 serious injuries. Lane departure crashes, which often occur when a driver’s attention wanders at high speeds, caused an additional 1,561 injuries and 48 fatalities last year. According to the National Highway Traffic Safety Administration, taking your eyes off the road for just five seconds while driving at 55 mph is like traveling the length of a football field blindfolded.
The campaign encourages all drivers to take the Buckle Up Phone Down pledge, committing to wear seat belts and drive distraction-free on every trip. Officials hope the combined efforts of enforcement, public education, and community participation will help make North Dakota roads safer for everyone.
North Dakota's Vision Zero initiative is a comprehensive, data-driven strategy aimed at eliminating all traffic fatalities and serious injuries on state roadways.
Residents can also visit the North Dakota Crash Memorial Wall, which honors lives lost on the state’s roads and serves as a poignant reminder of the importance of safe driving.
More From KEYZ AM 660
